Let's take a look at some of the content marketing projects I've worked on.
For 10+ years I've been helping Rapha create content.
The Seattle Rapha Rides film was created to promote the opening of the clubhouse on 301 E. Pine. The narrative of the film was built from an unscripted conversation we had about who and what the Rapha Continental really was and what makes riding around Seattle and the Puget Sound area unique.
Here are a few comments and outtakes from the film crew.
The Rapha Continental became a highly successful long-term content marketing campaign. It's been incredibly gratifying to realize through numerous meaningful and personal conversations that this content transcended building valuable brand awareness to inspire, encourage, and enable individuals to explore physical limits as well as the road less traveled. Basically, it worked.
My relationship with Rapha began when the Continental idea was first pitched. We started riding and producing content when there was only 1 half-time employee in the united states. Last year Rapha earned a 1/4 B investment to continue their mission of making cycling the most popular sport in the world.
One of my favorite films. One of my favorite days.
During the making of the 2013 Pacific Northwest film we were fueled by Biju Thomas of Scratch Labs and Chris DiMinno.
Rapha Continental
The WayBack Machine: Rapha 2007
Rapha Continental in Santa Rosa, California. Good times riding with Andy Hampsten and Scot Nicol (of Ibis bicycle fame).
Here is my insta
